Credit to Ron Lach
for film production.

Intelligent brand, UI/UX, and creative direction for companies that care about details.

I am a creative director and brand designer working across tech, AI, startups, and e-commerce.

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Clients Worldwide

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Candice Rhea
Founder | Creative Director

We’re the team companies call when they need clarity, direction, and execution. From branding and UX/UI to scalable design systems and launch-ready digital experiences, we build the structures, tools, and assets that keep modern brands moving.

Select brands we'v contributed to, through direct client work and agency collaborations.

How we add value to the brands, teams, and projects we work with.

If you want to understand how we think, work, and build brands, you’ll find more on our About page.

About Folyo
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Full-Scope Brand Ownership

We build cohesive brand ecosystems across identity, UI/UX, digital experiences, design systems, and launch-ready assets so growing teams can move quickly without managing multiple vendors.

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Cross-Team Alignment

We create scalable systems that marketing, product, UX, and leadership teams can all work from, keeping brands consistent across every touchpoint and stage of growth.

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Strategic Design That Performs

Every decision is grounded in clarity, usability, and business intent, resulting in brands and digital experiences that feel cohesive, credible, and built to perform.

Selection of Work

Portfolio

Rep AI — Brand Identity

A full-scale rebrand that rebuilt trust, sharpened positioning, and secured the company's startup funding.

Portfolio

Ad Luna — Brand Identity From Zero

End-to-end brand creation for an AI startup focused on helping companies automate and scale content production.

Portfolio

Growth Gurus — Creative Direction & Brand Leadership

Built the brand ecosystem behind Growth Gurus Academy, spanning retention marketing, live education, and Klaviyo partnership initiatives.

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Voogd — Creative Strategy & Brand Direction

Partnered with the company to lead its rebrand, build UX/UI foundations, and deliver high-clarity marketing assets across digital and editorial channels.

Some tangible results from brands we've built.

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Funding Raised

Over $8 million in funding raised by startups using the systems we’ve built.

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Satisfaction-first approach

Preventative Essential For

Process IS Effectiveness

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A Proven Process that Works

We create a detailed pre-construction plan—covering scope, budget, and timeline—working with architects, engineers, and clients to ensure everything is ready before construction begins.

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Construct a Building

With the plan in place, our skilled crews bring it to life. We use quality materials, proven techniques, and strict safety standards to keep your project on track and built to last.

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Provide a Solution

We finish strong with thorough inspections, final touches, and a complete walkthrough. You get a finished project that meets our highest standards — and yours.

A look at the research-led case studies I explore in my own time.

I don’t normally produce full case studies in my day-to-day work, but I enjoy taking deep dives when I have the space. These projects were self-initiated — research-led explorations into how brands succeed and how their ecosystems can be improved.

Imaged sourced from Unsplash

Inside the Rise of CANN: A Strategic Look at Modern Cannabis Marketing

Imaged sourced from Unsplash

Reimagining the Australian Taxation Department: A Service Design Approach for Young Entrepreneurs