Executed a full brand transformation in under a month, developing a 50+ page design system and rolling it out across products, digital experiences, and internal assets. Led UX/UI direction, collaborated with developers, and oversaw motion and product design during a successful $8.2M raise.
Created the foundational brand ecosystem for an emerging AI fintech startup, spanning identity, positioning, tone of voice, visual systems, collateral, and full brand guidelines. Transformed an early-stage business concept into a cohesive market-facing brand with strategic clarity and direction.
Developed the creative ecosystem supporting retention marketing, lifecycle campaigns, and live masterclass experiences, crafting scalable visual systems and cohesive cross-channel brand assets.
Built the Voogd brand from concept to launch, including identity systems, eCommerce design direction, marketing creative, newsletters, and social campaign assets.
Words from the clients
The companies we work with value clarity, speed, structure, and creative partners who can take full ownership from strategy through execution. Here’s what some of them have said about working with us.
“I had the pleasure to work with Candice on two projects while I was the VP of Marketing at Certn. Candice helped us to completely re-design our website home page and pricing page with a very intuitive UX and stunning look and feel. Her unique innovative, customer focused and visual storytelling approach made it easier for Certn's customers to navigate and digest all the content we had on the homepage, resulting in higher signup conversion rates!”
“Candice was amazing to work with and I recommend her to all to creatively develop their Brand. Centre for Projection Art was a micro not-for-profit, with big ambition. Candice was passionate and shared in this vision, developing our Brand presence through a full web and social media refresh. Brought on for one project, Candice became an integral team member, helping us grow our offer to artists and community, and helped attract further funding.”
“Candice is a creative and adventurous designer with a gift for beautifully designed Typography and a keen awareness of culture and Branding. She fearlessly chases all the angles of an idea with and instinct for deciphering the best outcome for a Brief. Candice is also gifted with an innate understanding the power of storytelling and how it can help build a client's business.”
